Marketing Ideas For Business

If you own a small business, it’s not too late to generate some extra PR for Small Business Saturday, on Nov., 26. This week I tapped the social media universe for creative ways entrepreneurs are using the occasion to capture additional holiday sales. Here’s what they’re doing this year:

    1. Offer a deal. This is one of several ideas from Lori Riviere, of PR Couture: Provide a discount or a gift with purchase that can lure additional eyes to your website or footsteps into your store. Promote your deal on holiday shopping sites. Find out if your local papers and news sites are promoting Small Business Saturday deals, and if they are, prepare a media alert or get your information to the editors post haste. Promote your deal on your social media properties as well. Speaking of which:
    2. Spiff up your Facebook page, now. Alex Schitter, marketing specialist and communications coordinator for In Touch Credit Union, in Plano, Texas, says, “I think the best advice you can give folks participating in Small Business Saturday is to get their Facebook page polished, now.Have the hours displayed prominently and post photos to showcase the business and products offered. Don’t worry about costly video—it’s not a necessity.” This approach is not limited to “last minute” shoppers or “impulse buyers. Savvy shoppers do their homework before shopping and will do the majority of their decision making online, Schitter says. They also share what they’ve found, so make your posts interesting and visually appealing as well. Direct them to the people living nearby, and extend the courtesy of mentioning popular shops, salons, restaurants near your business as well, as it will also help to increase interest in a particular neighborhood. Another idea from Schitter: For all of Small Business Saturday’s growth, this is still an event that’s not widely touted. ShopSmall.com provides resources to help, but at the current late point, Facebook, online advertising, event guides and town websites (if they’re willing to include the shops and services who participate) are probably your best bets for stirring up interest.
    3. Make a photo collage. Doug DeVitre, of St. Louis (author of Screen to Screen Selling) suggests you make a photo collage of the influential people in the community who’ve come into your business. You can post the pictures online or even have the image printed on a cake and send it out to a high-end customer (or put out the word that you’re serving pieces of the cake at your store).